Excerpts from Mary Lamey, CanWest News Service
The seventh book in the blockbuster Potter franchise is being touted as the greenest book in publishing history, thanks to a non-profit group that has persuaded publishers, printers and pulp producers to opt for forest-friendly paper.
That will mean 200,000 fewer trees will be felled to feed Potter demand, or the equivalent of 2.5 green and leafy Central Parks, according to Nicole Rycroft, executive director of Markets Initiative, the Vancouver-based group behind the push.
This time, Scholastic is on board. Its 12 million copies will contain 65-per-cent paper produced in an environmentally and socially sustainable manner. At least 35 per cent will be made from post-consumer waste paper.
It isn't perfect, but it will save about 130,000 trees, and that's a start.
You go, Jo! I'm very impressed and indebted by your commitment to the environment. Thank you for a great series of books and for hugging a few (hundred thousand) trees.
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