Would you call this a product endorsement?

After a six-pack or so, it's hard to find reverse in these things.

I love it so much, I bought the company!

In the irony department, Coors Company president Peter Coors has lost his license due to driving while intoxicated.

"I made a mistake. I should have planned ahead for a ride,"
Coors said in a statement. "For years, I've advocated the responsible use of our
company's products."

I'll drink to that!

(And I'd like to offer a reward to anyone who has a wedding photo of him with the bottle of Mad Dog 20/20)